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Industry: Manufacturing

SEO Driven Website Development for Field-Machining Manufacturing Company

Improving overall conversions and building an enhanced CMS platform to update and browse were two of the main objectives of the website overhaul project.

With these objectives in mind, BaryTech placed prominent callout elements on each detail page to direct users to the contact forms.

3rd

Rank in search results

100%

Return on investment (ROI)

89%

Boost in contacts & leads

Client Overview

The client is a global supplier of quality on-site machining and large-scale machining operations services for renewables, aeronautical, commercial, and military clients.

Project Challenges

Their website, which was constructed over a decade ago, has an out-of-date design and a complicated navigation system. Due to the requirement to consolidate material and upgrade usability after purchasing another existing website, a web revamp was required to manage everything.

They wanted to increase leads and contact form submissions, improve overall rankings, and have a more simplified manner to reach their target market in the field-machining sector, among other things.

The client approached us to build a website design in United Kingdom to boost organic ranks, improve user experience, and modernize their company branding in the field-machining industry in UK.

BaryTech Solution

To improve the site’s usability, a catalog function was included, which allows consumers to examine 3D models and industry-specific drawings of items and equipment.

The website’s basic architecture is sophisticated and incorporates current design trends to keep people interested. In-text linking, high-resolution graphics, and a full Job Story section with case studies demonstrating experience in their field are just a few of the essential elements.

The solution included these features also:

Integration of Data

The data from the previous website was integrated with content from the acquired website on the new website design in UK, which was constructed on wordpress.

Executed SEO

To increase SEO, high-ranking keywords and other SEO strategies were incorporated throughout the consolidation phase.

WordPress CMS Implemented

The WordPress CMS supports a variety of page layouts, which adds variety and, more significantly, allows for easy modifications.

Implementation

Outcome

Appealing design and layout

The new and enhanced website features a fresh, appealing design and layout, as well as the option to make quick changes to the content or pictures.

Boost in contacts and leads

The website has shown a boost in contact form submissions and leads since we began working with the client.

Rank 3rd in search result

It ranks 3rd among the top search results organically.

BaryTech has a breath of fresh air. We hired experts to get our SEO done. BaryTech is a valued extension of our company and a crucial resource for all our digital marketing efforts. I have been impressed with the BaryTech process. They worked strenuously to put the correct structure in place. They guarantee ROI and we are already seeing it after SEO of 2 months.
Web Content Manager
Client Side